5 Ways to Increase Your Website’s Conversion Rate – Website design is important for website conversion rate optimization. An appealing website will make people want to visit it. 94% of the impression of your website is formed by looking at the design before anything else! Here are 5 ways to make sure that your website’s design converts more visitors into customers:
Make it easy for users to find what they are looking for
When users come to your website, help them find what they are looking for. Make it easy by organizing the information well and make sure there is clear navigation so people can easily find what they want.
Use high-quality images
One of the most important aspects of a successful website is high-quality images. High-resolution images can make all the difference when it comes to how high up your site ranks and how much people like it, so be sure you are using images of the right size on every page.
In both text-based content and with video or audio files, if they are not properly scaled then your audience will have trouble understanding what is being said. This is because of their inability to closely inspect which has consequences beyond comprehension levels. People rely more heavily on visuals than words today.
Don’t rely on text alone
The text on your website may be the most important part of your website. But it takes up only 20% of space. And pictures and videos can take up more space than the text.
What is true is that if you have many different fonts, then it will be hard to find what you are looking for. It would be better if each page had its own look, but keep it simple because too many different styles might confuse readers.
Keep consistency in mind when designing pages – use similar fonts, colors, etc.
Designing a website can seem hard and confusing at first. But it is important to keep design elements the same for every page. Think about the font sizes and color schemes. The colors should be very similar, like reds together. This makes the viewer more willing to look through your information because it is easier to read and understand..
Ask yourself “does this website give me confidence?”
Confidence is a vital part of choosing the right website for your business. It’s important that you are confident in what kind of site will best serve your needs and can be accessed by as many people as possible, so ask yourself these questions:
- Do I like how it looks?
- Can someone help me if there’s something wrong or not working properly on this page (a chat box)?
- How long has this company been around?
- Who am I looking at now vs another competing service?
Need More Information?
If you’re looking to promote your business online, digital marketing is the way to go! Contact us today to learn more about our digital marketing services and how we can help your business grow.