A relationship with your small business insurance agent is key

It’s important to have small business insurance so you can sleep well at night. In this blog post, we will hear from Cassie Dalmas of Central Penn Insurance and Franklin Flood Insurance as she helps us understand why a relationship with your small business insurance agent is key.

Does Your Insurance Broker Have Your Back?

As an insurance broker, I spend quite a lot of time meeting local business owners. It’s interesting listening to what everyone has to say. Whether it’s the daily struggles of a dry cleaner or the triumphs of a deli owner, no two businesses are alike. When I bring up the topic of insurance to these business owners, you would be amazed at how many of them don’t even know who their current agent or broker is. That’s simply unacceptable in my book.

Most small business owners have a good relationship with their accountant, their attorney, their CPA, their financial advisor, their bank; their insurance agent should be on this list. There is a steady flow of new insurance products and services being unveiled, and if your broker is not keeping your coverages current it’s probably time you find a new broker. In most cases, I can provide your business with 2-4 quotes in a 24-hour span, without needing loss runs. So, if you’re one of those customers who doesn’t know who their current agent is, think about switching.

Time For a Change? Where Do I Start?

Okay so now you are looking to switch your insurance agent. Your current agent works for a big box company (represented by a jingle and a mascot) and they don’t know your name nor what you do. So how do you find an agent who does? A couple of great places to look are your local Chamber of Commerce or ask your trusted real estate agent or mortgage broker. Typically, real estate agents and mortgage brokers have insurance agents that they work closely with and refer their clients to.

The Chamber

Then, of course, the local Chamber of Commerce has the “in” with all the small businesses in the area, and may even be able to steer you in the direction of which insurance agent specializes in your specific small business niche. That being said, not all brokers are built the same, and not all can provide you with the same products. So, it also doesn’t hurt to shop a couple of different brokers that you may have been referred to and see who you fit with best. If you don’t have connections within the real estate realm or a local chamber of commerce, it doesn’t hurt to flip through the yellow pages and interview a few agents. Find one you feel comfortable with, who can shop multiple carriers for you and find the right fit for your business.

Engagement

Last but not least, social media allows for business to consumer engagement. Social media easily allows customers to find you on social media, follow, like, interact, and share your posts with others. Brand engagement is so critical in this day and age because positive brand engagement can ultimately lead to brand loyalty which helps promote a positive experience. Brand engagement helps businesses have social media presence and establish themselves online and on popular social platforms. It helps allow for deeper connections with consumers which is one of the main missions of a brand. A happy consumer market allows for a happy business. If your consumers are happy and pleased with your product and service, it will be seen. Social media has allowed for drastic influence on the well-being of businesses. Social media has rapidly improved the success of businesses in the ways we discussed above. The world of social media is only improving so one can’t even imagine how it will improve business in the near future.

Need More Reliable, Trustworthy, Expert Information?

If you’re looking to promote your business as a trustworthy expert, online, digital marketing is the way to go! Contact us today to learn more about our digital marketing services and how we can help your business grow.

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