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Sometimes sales efforts can start to feel like a never-ending cycle of getting in touch with prospects that don’t want to talk and chasing down sales leads that won’t convert. It can be frustrating, but it doesn’t have to be this way. With the right sales strategy in place, you’ll find yourself generating meaningful activity without having to chase after anything. In this post, Gary Kurtis of will provide information on how to generate meaningful activity in your sales efforts so you have more time for what matters most: talking to customers!

So, just what is meaningful activity when it comes to sales?

Meaningful activity is sales-related work that takes you closer to your sales goals. It can involve anything from getting in touch with new prospects, following up on past sales opportunities, or even closing deals! The key is having strategies in place so you know exactly what meaningful activities will help get you one step closer to achieving your sales objectives.

There are many sales activities that can help you generate meaningful activity.

Sales Pipeline Activity

Use your sales pipeline to prioritize and focus on the most promising deals (and customers). This will ensure you’re using your time as effectively as possible to get closer to closing sales. You’ll also find it easier when there’s a list of tasks in front of you. No more forgetting to follow up on sales leads or chasing down new sales opportunities!

Value messaging

Identify your differentiators, research what is most important to your market and clients and always provide a message of value that addresses what is most important to customers including increasing their revenue and profitability, customer and employee loyalty, productivity, employee morale, etc.

Share your successes

Customers always have a comfort level knowing that others similar to them are benefiting from your services, so your approach should be to have a conversation to share how you helped others to see if there could be a fit.

Networking can be very rewarding

Attend meetings and events to establish relationships with others that can eventually lead to referrals once they see how you help others. Always strive for a reciprocal relationship. Conducting workshops is another method to meet others and is very effective if you can link prospects with current customers. 

Your customers are your golden goose

Conducting regular customer reviews provides valuable feedback and helps you create new sales cycles by addressing additional areas of need. Most importantly everyone loves to brag so if they are happy ask them for referrals.


Meaningful activity is essential to any sales strategy, but it’s not always easy to know where to start. With the right sales tips in hand, you’ll be well on your way to generating meaningful activity and achieving your sales goals!

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About Gary Kurtis

Gary Kurtis is a sales expert and the founder of, where he provides sales advice and training for small businesses. When Gary’s not helping business owners increase their sales revenue, you can find him spending time with his wife and two young grandchildren or promoting his favorite charity, the ALS Hope Foundation.

If you want to reach out to Gary Kurtis (Field 1 Post Trusted Sales Partner), please contact him by clicking here.

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