SEO and Video Give Your Audience Something to Talk About – The video content that you create should be optimized for search engines to give your video the best chance of appearing on page one of Google when someone searches for a keyword related to your video. It’s more than just choosing keywords, though – this post will show you some tips and tricks that will help rank higher in video results!
Use descriptive titles for your videos.
The title of your video is one of the most important factors for ranking in video search results. The title should accurately describe the content of the video, and include keywords that people are likely to use when searching for information related to your video topic.
Include keywords in the video’s title and description.
The video’s title and description should also include your keywords. This will increase the chances of people finding your video when they are searching for information related to those keywords. The video’s first three lines of text (description) appear in search results, so make sure it contains relevant information that describes what is happening in the video or who is featured in it.
Mobile-optimized video titles and descriptions give viewers an idea of what you’re trying to show them before clicking play, making their viewing experience faster and easier.
Add a transcript to your videos so that search engines can find them easier.
Adding a video transcript allows search engines to find your video easier. This is because video transcripts are text, which means it’s another way for search engines to understand the content of your video and how it relates to keywords that people may search on when looking for information related to your topic or industry.
Include relevant subtitles in languages other than English if you’re targeting audiences who speak different languages.
Transcripts also make your videos ADA Compliant for individuals who are visually impaired. Transcripts are easily converted to closed captioning (CC).
This means that people who are visually impaired can still understand what is happening in the video. Closed captioning also helps keep viewers on longer because they don’t need to stop watching or rewind if there’s something they missed. Videos with text allow for this possibility!
Make sure you have tags for all of your videos, which will help users find them on social media sites like Twitter or Facebook.
Tags help video viewers find your video when they’re on social media sites like Twitter and Facebook. It’s also a great idea to add tags that describe the video topic, industry, or specific keywords related to your video content so people interested in those topics can easily find them.
Use relevant hashtags (#) along with other video tags (keywords). This helps users discover you on social media sites by connecting them directly to what interests them most! This is truly an awesome way for brands to reach new audiences who may not have found their videos otherwise. You don’t want someone looking for cat videos accidentally stumbling onto yours about roofing – unless, of course, your company provides services such as installing roofs! Then this might be perfect 🙂
With the tips we’ve provided, you should be able to create compelling videos that will attract and retain more viewers. As with any marketing strategy, it never hurts to test different approaches of video creation until you find what works best for your company or business. If you need help crafting a plan like this one but don’t know where to start, contact us today! We’re always happy to talk about SEO strategies and how they can tie in with other digital marketing techniques such as content development and social media management. What’s been your experience developing successful videos?
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