In this post, we are going to cover the topic of Social Media Etiquette, How to Avoid Over-Engagement. Social Media is an exciting place to be. On each social media site, there are different ways to engage with people. It can be hard to know when you have enough followers or likes or whatever that the site tracks. But if you do too much on Social Media, it might hurt your business and make you feel like a stalker!
Here are 7 things you can do to avoid over-engagement on social networks:
1) Don’t get too personal
You should post about what is happening in your life. But don’t share too much information. Social media is social so people want to know who you are and what interests you. But they don’t want to know every little detail of your life. Share something interesting that happened during the day, talk about a new product or service that you developed, show pictures of your adventures. But be careful not to post too many personal details about what you ate for breakfast or how much you paid for a cup of coffee.
2) Don’t post the same thing over and over again
You should not share the same thing over and over. Doing this is called “spamming”. It will make your followers angry. They might even unfollow you if you do it too often. So mix it up! Share different types of content, vary your tone, post at different times of the day, etc. That way your followers will stay interested in what you have to say.
3) When you do post, don’t be sales-y
Social media platforms are made for people, not for selling things. You can tell them about your products and services but you shouldn’t make it the main thing on the page. If they want to buy something, they will go to your website where you can sell it.
4) Don’t post about controversial topics
This is a sure way to start a heated debate and no one wants that on social media. You may alienate some of your followers and you could even get into trouble with the law if you’re not careful. Stick to safe, mainstream topics that everyone can agree on.
5) Don’t over-post
When social media users are on networks they don’t want to see too many posts from you, it’s overwhelming! Posting every few hours may seem like the right thing to do but if you post more than that then people will notice and their engagement will go down.
6) Don’t over-share
This is similar to number one but it’s important to acknowledge that social media users don’t want you sharing their personal information with the world! If they haven’t shared something then keep your mouth shut about it, even if you know what happened because you were there.
People like privacy and won’t feel comfortable if you share too much about them. Respect their privacy and don’t over-share!
7) Don’t stalk your followers
This one is a no-brainer! If you’re following someone just so you can see what they’re up to then you’re doing it wrong. Follow people because you want to connect with them, not because you want to spy on them. It’s creepy and social media is not the place for that.
While there are many things you should avoid when it comes to social media marketing, we hope this blog post on “Social Media Etiquette, How to Avoid Over-Engagement” has given you a few ideas of what content is worth sharing. Social media can be an amazing tool for brands and organizations that want to connect with their customers but sometimes marketers get too personal, don’t offer enough variety in the types of posts they share or try too hard to sell something that doesn’t need promoting. However, if you follow these tips then your followers will appreciate your efforts and maybe even buy more stuff!
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