Stories are powerful. This blog post covers story-driven content, 7 tips to ensure your brand stays top of mind. Stories help to make things memorable. You can use stories in marketing to help your company stand out from the other companies. When you do a story, you want it to have good visuals that will keep your brand top of mind for customers. Here are 7 tips that will help your stories be successful!
Create a story arc
Story arcs are important parts of the story. They tell the beginning, middle, and end. Story arcs keep people engaged in the story. Use storyboarding to show how your brand’s story will go from beginning to ending. This may take some time up front but ensure that you have a clear visual chart for what happens in each part of the story.
Be transparent about the journey
Customers want to connect with the story. They want to feel like they are a part of it. They want to see the brand as human, not perfect. You can do this by being transparent about what happened during your journey. Show customers how you overcame challenges and what you learned from them. This will help make an emotional connection to your brand and keep them coming back for more.
Show off personality
One of the benefits of story-driven content is that it gives brands a chance to show off their personality. This can be done in various ways, such as through humor, emotion, or even controversy. Be sure to find what works best for your company and do it!
Use visual storytelling techniques like video or images
Story-driven content is not all about text. You should also include photos or videos to help tell the story in a way that customers can better understand it.
Include customer testimonials
Customers want to know that they are not alone. They need to know that other people have been through the same thing and found success. One way to show this is with customer testimonials. This will help your brand seem more human, while also providing social proof for other customers who might be interested in buying your product or service.
Engage with your audience with incentives
By asking questions and providing incentives for participation (ex: contests or giveaways). Asking customers questions helps them become part of the brand and they should be rewarded for that with incentives and giveaways.
Utilize social media platforms
You can use different social media platforms to tell your story. It is important to figure out which ones work best for you and your story. Some platforms might be better if you have a lot of pictures, while others might be better with words.
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